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Loyalty and Reach

Make a Connection

A KZSC Underwriting is a great way to connect with our fiercely loyal listeners.

We broadcast 24/7 to over 25,000 students, faculty, and staff on the UC Santa Cruz campus and into the heart of the Greater Monterey Bay Area, with a potential listening audience of 3.2 million. Our webstreams are followed around the world and we have more than 6,000 followers on social media.

We offer a variety of underwriting opportunities with on-air, online, and in print options.

KZSC’s Underwriting Program allows you or your business to underwrite the best music and local talk programming at reasonable rates with packages that can be tailored to meet your needs. By becoming an underwriter, you can reach thousands of people AND show your support for community radio at the same time.

On Air

Your on-air announcements can be aired during your choice of programs or specific times. With over 60 different music and public affairs programs, KZSC’s Underwriting Program offers a unique opportunity for your business or organization to reach a targeted audience.


All KZSC underwriters are featured on our website including your phone number, address, and website if desired.

In Print

Underwriting space in the quarterly KZSC Program Guide is available on a first-come, first-serve basis as part of specific underwriting contracts. The guide is available at locations on campus and throughout the community.

Support KZSC Santa Cruz Radio

Your business or organization can save money and increase your exposure on KZSC by getting a customized contract. For more information about our underwriting packages, please email Richard Baldwin, Broadcast Advisor at [email protected] OR call
(831) 459-4733.